Available for work

Operations Manager & AI Systems Builder

Rafael Reyes

Rafael Reyes

I run operations — and I build the software that runs them. Nine years across legal, construction, marketing and customer operations, with a habit of turning the messy, undocumented parts of a business into systems somebody else can follow.

Open toNew opportunities
DisciplineOperations & internal tooling
SectorsLegal · Construction · Marketing
Experience9 years
/01 — Selected work

Work

Eight projects across four organisations. Some are software, some are process, some are both — the useful ones usually are.

ARC IP Law · Legal operations

The intake system that runs itself

A seventeen-step onboarding chain from first enquiry to open matter — documented, delegable, and wired across Clio, DocuSign, LawPay and Dropbox. New enquiries stop falling through the gaps because nobody has to remember what happens next.

Clio GrowClio Manage DocuSignSOP designAI workflows
Case study Read
ARC IP Law · Executive operations

Running a principal's calendar

Protected blocks, prep buffers, team availability and deadlines as fixtures — so the week is a budget rather than a queue, and the work only the attorney can do gets time.

CalendarInbox triageOutlook
Case study Read
ARC IP Law · Business development

LinkedIn content programme

Twenty-four articles in eight months on AI and intellectual property — written, reviewed, illustrated and published to a cadence that survived the busy months.

EditorialGhostwritingLinkedIn
Case study Read
Lively · Client reporting

Client reporting platform

A multi-tenant dashboard that collects weekly numbers from every account, writes the monthly narrative, renders the PDF and emails it — replacing a manual reporting cycle.

Next.jsTypeScriptClaude APIVercel
Case study Read
The Camp · Whittier

Grand reopening funnel

A mobile-first promo page for a gym under new ownership. One serverless backend, two hosts, both confirmation emails, and the print collateral to match.

Landing pageServerlessLead capture
Case study Read
Grace Built · Construction

Project operations in Buildertrend

Estimates, allowances and compliance documentation brought into one predictable shape, so a project coordinator could hand the job over without a phone call.

BuildertrendEstimatingCompliance
Case study Read
Lively · Enablement

Sales onboarding portal

Sequential training modules with assessments, so a new starter ramps on a defined path instead of shadowing whoever happens to be free.

ReactViteCurriculum design
Case study Read
The Camp · Huntington Beach

Non-member class booking

The original of the pair. A prospect picks a class, the team gets an email formatted for their CRM, and the front desk works from a written playbook.

Landing pageBooking flowStaff SOP
Case study Read
/02 — What I do

Services

Owning the day-to-day so leadership doesn't have to. Scheduling, inbox triage, client coordination, vendor management, and the follow-up that stops work stalling between people.

  • Executive calendar and inbox
  • Client intake and onboarding
  • Vendor and contractor coordination
  • Reporting that leadership actually reads

When the spreadsheet stops coping, I build the thing that replaces it — authenticated, deployed, and simple enough that the team adopts it without a training session.

  • Reporting dashboards and client portals
  • Structured intake and data collection
  • Automated PDF and email delivery
  • Next.js, TypeScript, Vercel

Turning what one person knows into something the whole team can run. Written down, sequenced, and owned — the difference between a business that scales and one that depends on you.

  • Runbooks, checklists and templates
  • Handoffs and ownership mapping
  • Onboarding documentation
  • Training curricula and assessments
  • Bottleneck analysis

The outward-facing half. Editorial programmes that hold their cadence, landing pages that convert, and the unglamorous collateral a campaign needs before it can actually run.

  • Editorial calendars and ghostwriting
  • Landing pages and booking funnels
  • Campaign collateral, print and QR
  • Publication cadence and performance reporting

Applied where it removes real work, not where it demos well. Inbox triage, drafting, research, summarisation and reporting — built as reusable workflows the team can rely on.

  • Inbox review and prioritisation
  • Report and summary generation
  • Reusable prompt workflows
  • CRM and follow-up automation
/03 — Track record

Experience

9 years · 5 organisations
ARC IP Law, PC Client Coordinator & Executive Assistant
Lively Operations & internal tooling
Grace Built Homes Construction Project Coordinator
Amazon Operations Services Customer Service L3
Digital Forensics Corp Assistant Manager

Five sectors, one throughline: I arrive somewhere the process lives in somebody's head, and I leave it written down and running. Full background →

/04 — In their words

Words

Thank you so much for getting this put together. This is perfect.
Kyle Glasgow
The Camp Huntington Beach — non-member class booking
Looks good … I'll keep looking through it. But looks really good!
Rob Estrada
The Camp Whittier — reviewing the reopening page
Available for work

Got something that
needs running properly?

Whether that's owning operations day to day or building the system that finally makes them predictable — tell me what's breaking and I'll tell you how I'd fix it.