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About

I build the systems I run

Most operations people inherit a process and keep it alive. Most developers build a tool and hand it over. I sit in the overlap: close enough to the work to know what actually breaks, and technical enough to fix it properly.

Discipline
Operations and internal tooling
Experience
9 years
Sectors
Legal, construction, marketing
Rafael Reyes

How I got here

I started in customer operations at Amazon, moved into administrative management at a digital forensics firm, then into construction project coordination. Different industries, the same recurring discovery: the thing slowing the business down was almost never a lack of talent. It was that nobody had written the process down.

So I started writing them down. Then I started noticing which documented steps a computer should be doing instead, and eventually, building those.

The training was already there. I hold a Computer Programming NC IV and was named Programmer of the Year in 2017, which felt like an irrelevant detail through most of the administrative years. It stopped being irrelevant the moment a spreadsheet stopped coping and the honest answer was “this should be an application.”

The most recent chapter is legal operations: client coordination and executive support at an intellectual property firm, where the same pattern applies. Intake, onboarding, matter administration and compliance, held together by documentation and improved with automation where automation genuinely earns its place.

The part I care about is handover. A system that only works while I’m running it isn’t a system. It’s a dependency. Everything on this site was built to be given away.

Six roles

  1. Lively

    Operations & internal tooling

    Built the agency's client reporting platform and its companion intake portal, plus a sales onboarding portal for new starters. Replaced a manual monthly reporting cycle with software that collects the numbers, drafts the narrative, renders the PDF and sends it.

  2. ARC IP Law, PC

    Client Coordinator & Executive Assistant

    Supporting the principal attorney while owning client experience, executive operations and legal administrative workflow. I was the coordination point between attorneys, clients, vendors and outside providers, which in practice meant making sure matters kept moving and leadership stayed on the work only they could do.

    Client intake and onboarding end to end: engagement letters, retainers, payments and documentation, plus the follow-up tracking that stops matters stalling. Matter administration across Clio Grow and Clio Manage. Standardised procedures for trademarks, patents, business matters and litigation support. AI-assisted workflows for inbox review, reporting, research and drafting. Business development support covering networking, referral tracking, prospect research and LinkedIn content.

  3. Par Corp

    Construction Manager

    Ten concurrent construction projects across the Los Angeles area. Coordinated daily with project managers and on-site supervisors: tracking progress against schedule, sequencing trades across sites and resolving site issues as they arose. Owned materials procurement end to end, from sourcing and quoting to purchase orders and delivery timing against site readiness, so no crew sat waiting on materials.

  4. Grace Built Inc

    Construction Project Coordinator

    Planning, organising and executing residential construction projects. Coordinated contractors, vendors and internal teams; tracked progress and maintained documentation. Standardised estimating and allowance setup in Buildertrend and organised compliance documentation so nothing lapsed unnoticed.

  5. Amazon Operations Services

    Customer Service L3

    Escalation-tier support across phone, email and chat. Where I learned that most recurring problems are process problems wearing a customer's clothes.

  6. Digital Forensics Corp

    Assistant Manager

    Administrative management for the customer service department: reporting, records and budget management.

Education

Computer Programming NC IV

Infotech College of Arts and Sciences

Programmer of the Year, 2017

1st Honorable Mention

What I work in

Legal & practice

  • Clio Manage
  • Clio Grow
  • DocuSign
  • LawPay

Operations & CRM

  • GoHighLevel
  • Zoho CRM
  • HubSpot
  • Buildertrend
  • ClickUp
  • Asana
  • Notion
  • RingCentral

Build

  • Next.js
  • TypeScript
  • React
  • Node
  • GSAP
  • Motion
  • Three.js
  • Vercel
  • Netlify
  • n8n
  • Claude API

Everyday

  • Microsoft 365
  • Google Workspace
  • Slack
  • Teams
  • Dropbox
  • Canva